dragonfly editorial

Editors unite in the Big Easy

Posted by: Amy Paradysz, Senior Editor, April 20th, 2012

My first Amerinew-orleanscan Copy Editors Society (ACES) annual conference surpassed my expectations—by far.

My brain was mush and my feet were blistered, but I was with my tribe. Just over four days of editor shop talk … and fried crawfish, crawfish etouffee, crawfish dip, crawfish beignets… (am I starting to sound like Bubba Gump?) .

Here’s a recap of the most memorable sessions:

Most starstruck. On my three flights down to New Orleans, I belatedly read The Subversive Copy Editor by Carol Saller Fisher, the editor of The Chicago Manual of Style Online’s Q&A. So when she was a panelist with the arbitrars of style from the Associated Press, I sat in the third row and gaped like a groupie. I love that Carol not only summarized the changes from CMoS 15 to CMoS 16 but also gave us her personal thumbs up or thumbs down opinion of each. (More about CMoS 16 in a future blog, I promise.)

Flashback to college. “A Keen Eye for Graphics,” led by Bill Cloud of the University of North Carolina-Chapel Hill, was the most like being transported back to my college Journalism school days. The ACES program mentioned “wonderful prizes awarded” to those who spotted errors in graphics. When I raised my hand and said that “Santorium” should be “Santorum,” Bill tossed me a Moon Pie.

Most like a self-help group. For “Avoiding Burnout,” a group of workaholics and overachievers formed a circle and had an engaging and sometimes emotional discussion about setting boundaries and realistic expectations. Takeaway: There’s always someone whose situation is far, far more stressful than your own.

Most seriously funny. “Even Porn Needs a Style,” led by Eric Althoff, former editor at Hustler, had me cracking up. Eric would put up a slide of a Hustler page and ask, “What’s jumping out at you?” And we had to look beyond the boobs and point out that if a two-word term is in Merriam-Webster’s, we don’t add a hyphen to create an adjectival form. Takeaway: No matter what the content is, bring solid editing skills and a professional attitude.

Most trouble with sticky notes. The premise behind the “Freelance Editors Forum” was that audience members would write questions on sticky notes, and the panelists would select questions from a wall of sticky notes. Of course, sticky notes don’t stick to textured wallpaper. But panelist Erin Brenner of Copyediting.com really impressed me with her technological savvy for amassing editorial resources. If I were looking for freelance work, her method of amassing information via RSS feed would be life-changing. She’s my runner-up idol after Carol Saller Fisher.

Most practical session. When I first saw the topic “How to Learn a Style Guide 10 Days,” I thought, gosh, if I took 10 days to learn a style guide I’d be 10 days past the deadline. But I was thinking about the relatively short corporate style guides we receive from most clients. Presenter Colleen Barry (@CopyCurmudgeon) was talking about book-length style guides like Associated Press and the Chicago Manual of Style. Colleen has carefully divided up tasks to make it possible to know what you to need to know about a style guide in 10 days. Useful stuff!

Biggest kick in the pants. About one-third of the conference participants were tweeting about the event and forming their own little inner circle of editorial communications. Takeaway: Sit next to a college student and ask for help (thank you, Rhiannon).

Most musical keynote “speaker” ever. Banquet keynote speaker Roy Peter Clark, author of The Glamour of Grammar, grabbed a piano, put on a jazz-style hat, and entertained us with New Orleans-esque musical stylings. Editors who were willing to be backup singers and dancers on stage had the opportunity to win one of Clark’s books. Better than a Moon Pie.

All in all, the 16th annual ACES conference was an adventure of the sort that fights burnout in two ways: (1) Getting me out of my routine and deadlines to be in a new place with new people, new foods, and new sights (Bourbon Street—enough said). (2) Re-energizing my passion for what I do and what I am: an editor, through and through.

Amy Paradysz leads the corporate proposal editing team for Dragonfly Editorial. Despite the nearly universal love of the semi-colon amongst ACES members, Amy adores em-dashes.

Posted in Copyediting, Editorial style, Resources for editors | 1 comment »

The gray–or “grey”–areas of editing

Posted by: Kate Harold, Copywriter Extraordinaire, March 20th, 2012

reference-booksI used to think steadfast writing rules existed for every word, sentence, and punctuation mark around. That’s what we learned growing up, right? Don’t begin sentences with “and.” Use a comma after each item in a series. Don’t end a sentence with a preposition.

Except.

Except then I got to college and started to learn that perhaps everything in the English language is not so black-and-white. I entered the workforce and continued to learn that language sometimes isn’t so much about hard-and-fast rules but about consistency.

Now that I’ve been working in the writing and editing industry for more than 15 years, I have come to embrace all of that gray… or is it grey? A client of mine recently switched from using the “a” version of the word to the “e” version.

The AP Stylebook tells us to use “gray.” So does William A. Sabin’s Gregg Reference Manual.

My kids’ crayon uses the “a” as well.

They mean the same thing. A little Internet research shows that “grey” is more commonly used in the UK, with “gray” being a variant spelling most popular in the United States. Though as with all usage issues, other arguments are out there too.

Consistency Rules

I say, who cares as long as it’s consistent. Consistency within a single document is lovely. Consistency within all of the written communications a company puts out is even more delightful. Consistency makes the reader’s job effortless.

So when I am faced with using “%” or “percent,” “well being” versus “well-being,” “Web site” or “website,” this is what I do:

1. Check the client’s in-house style guide.
2. Consult the client’s industry style guide or reference manual, such as one of those mentioned above or the often-used Chicago Manual of Style.
3. Use the dictionary.
4. Look at other communication pieces from the client for similar cases.
5. Explore options for recasting the sentence to avoid the issue if it’s a really tricky one.

If I find no set rule or the client doesn’t follow a preferred style, then I simply make a stand and stick with it. Consistency will make you look like you never debated about it for a minute. And most important, it makes the client look good.

What are the not-so-black-and-white style rules that trip you up? (See how I recasted that one to avoid the whole gray/grey thing?!)

Kate Harold is a freelance writer, editor, and proofreader. She knows she is in the right field because of how excited she gets every time she opens a style guide to look up a usage rule.

Posted in Copyediting, Editorial style, English usage, Proofreading | 3 comments »

Showing a “Pinterest” in books

Posted by: Jess Haberman, special guest editor, March 12th, 2012

istock_000014029719xsmall1We’ve all heard the saying “Don’t judge a book by its cover.” With Pinterest (http://pinterest.com), that’s exactly what you are meant to do.

For those of you who haven’t latched on to the social media craze that rose to stardom nearly overnight, you may already know that Pinterest is a virtual corkboard for your favorite interests, hobbies, and “pretty stuff.” Unlike other sites that let you “like” or “favorite” photos and hyperlinks, Pinterest also lets you organize them.

Pinterest allows you to create “pinboards” based on your interest or hobbies. Mine include “Books Worth Reading”– a place to show off books that I’ve edited, read, or want to read. Whether you read in book format or electronically, you can use Pinterest to store and share images of books you love or recommend.

The majority of pins from my friends are recipes (I’ve never seen so many cupcakes in my life), home decor, and cute animals. But there is a lot of great stuff for the book lover, too. You’ll find DIY craft projects, like bookmarks and Scrabble-tile coasters; inspirational quotations; book covers as a means of sharing book suggestions; and lots and lots of photos of gorgeous libraries, clever book shelves, and book nooks for the home. Build your pin-buddies by following your book-lover friends and favorite bookstores, like Tattered Cover (http://pinterest.com/tatteredcover/).

Pinterest has a predominantly female audience (as much as 95% female users), but it’s growing a wider audience.  Pinterest appeals to the magazine browser, the mom looking for kid-friendly projects, collectors of pretty pictures, and compulsive organizers, among its more than 10 million users. And if you’re anything like me, you really like to organize things. Thank heaven for Pinterest.

Jess Haberman is a full-time acquisitions editor for the Globe Pequot Press and a part-time Dragonfly editor. Be her pin buddy at http://pinterest.com/lumberjess.

Posted in Social media / Web 2.0 | no comments »

The entomology of an editing group

Posted by: Julie Henderson, Medical Editor, March 7th, 2012

When Dragonfly Editorial founder and president, Samantha Enslen, named her company, I suspect her choice was based on the enduring allure of dragonflies: Their simple shape, beautiful jewel-tone colors, wings like leaded glass, and seemingly effortless flight have inspired art and folklore for thousands of years.

I don’t think Sam had in mind parallels between the physiology and behaviors of these beautiful insects and the art and science of editing. As a Dragonfly editor with a background in entomology, however, I am uniquely placed to contemplate such connections. Okay, some are a stretch, I admit, but others are surprisingly accurate and make the dragonfly an apt symbol for editors.dragonfly

1. The dragonfly can see in almost all directions with its large compound eyes. Its four broad wings are held horizontally and beat independently of each other, enabling the dragonfly not only to fly forwards and backwards but also to hover. Thus, the dragonfly scans its surroundings for predators and potential mates, and darts quickly toward prey.

Similarly, editors scan text, then delve deeper to examine meaning, eyes moving right, then perhaps back left to evaluate word choice, grammar, and spelling, hovering over punctuation marks. Fingers dart to the delete key or perhaps to add a serial comma.

2. Dragonflies adapt to different niches during their life cycle. Dragonfly nymphs are aquatic; the adults are aerial acrobats that patrol temporal and spatial territories. Several dragonflies may occupy the same bit of streambank but at different times of day or at different altitudes.

Likewise, editors may occupy different niches, specializing by task (e.g., copyediting, substantive editing, developmental editing), by subject matter (e.g., medical editing, technical editing, fiction), or by type of publication (e.g., newspapers, books, periodicals, web content). Editors may work in a traditional office setting during daylight hours. Dragonfly editors telecommute and work day or night, or, occasionally, day and night!

3. Dragonflies are called different common names regionally: In the United States, they may be called snake doctor, devil’s darning needle, mosquitohawk; in Germany, hunting horse and water peacock; in Norway, eye poker; in Romania, devil’s horse. This last name actually may be the etymological origin of the word dragonfly: The Romanian word for both devil and dragon stems from the Latin for those same words: draco.

It is possible that editors also are called names. We hope not.

Julie Henderson is an editor and writer for Dragonfly Editorial, and has an M.S. in entomology. She points out one significant difference between dragonflies and editors: Dragonflies are found around water on warm sunny days, whereas editors would like to be in such places on pleasant days, but you’ll have more luck finding them in front of their computers.

Posted in Dragonflies, Our super staff | no comments »

Word nerds unite for National Grammar Day

Posted by: Amy Paradysz, Senior Editor, March 3rd, 2012

grammar-keyboardWordsmiths, unite! March 4 is National Grammar Day!

This holiday was established in 2008 by writer and editor Martha Brockenbrough, author of Things That Make Us [Sic].

(Isn’t that the cutest title ever?)

The National Grammar Day website has all sorts of goodies—free e-cards, free grammar wallpaper, grammar t-shirts, teaching materials, and the nerdiest theme song I have ever heard.

Check it out: www.nationalgrammarday.com/

Dragonfly Editorial project manager Amy Paradysz can’t get that “March Forth” theme song out of her head.

Posted in Copyediting, English usage, Proofreading, Usage | no comments »

3 tips on web copywriting from AWAI

Posted by: Samantha Enslen, president and senior editor, March 1st, 2012

blue-computer-imageI talked this morning to writer Cela De La Rosa, just back from the 2012 AWAI Web Copywriting Intensive in San Diego.

The AWAI conference is about writing online copy — everything from website content, to video scripts, to social media content, to autoresponder emails.

Not surprisingly, Cela told me the conference was excellent — she was overwhelmed with good information after her first day, she said. And it was a three-day conference.

Here are a few of the key points that Cela mentioned.

  • You can’t ignore video. A few years ago, Cela told us, copywriters and marketers were told that “they can’t ignore social.” That sent a lot of companies scurrying to set up Facebook pages and Twitter accounts. The next rule? “You can’t ignore video.” Copywriter Steve Slaunwhite noted that video is the number one item that people share on the internet. So if you’re not creating shareable video content, you’re missing a big opportunity.
  • You can’t ignore Google+. Cela reported that very few writers at the conference were part of Google+. They got their knuckles rapped for that. Apparently, Google is now factoring participation in Google+ into its search algorithms. Google looks at your Google+ “circles” first when determining search results. So like it or not, if you don’t participate in Google+, your search results are going to suffer.
  • You can ignore the pressure. Don’t get too stressed about algorithms, search engines, key phrases, and the like, Cela learned. Just write. SEO expert Heather Lloyd-Martin told the group to focus on fresh, relevant copy. Copy that’s readable, accurate, and well written. That’s the kind of content people want to read, and that’s the kind of content they’ll share.

What copywriter doesn’t like to hear that?

Samantha Enslen is a web copywriter herself. She runs Dragonfly Editorial.

Posted in Social media / Web 2.0, Web content copywriting | no comments »

A new “how to” for work-life balance

Posted by: Amy Paradysz, Senior Editor, February 21st, 2012

stock-photo-18217096-work-life-balanceAlways fascinated by issues of work-life balance, I offered running commentary throughout the Sarah Jessica Parker romantic comedy “I Don’t Know How She Does It.” I never saw that date again—which provides some insight into how not to do it.

The burning question behind the film is whether it is in fact possible to have work-life “balance.” Can we have a satisfying career and a family and also carve out enough time to be satisfied human beings—passionate, organized, healthy, and wearing matching socks? Is middle-of-the-night list-making really the answer?

The Work and Family Researchers Network (http://workfamily.sas.upenn.edu/), one of our clients, recently reviewed a new book that reframes that million-dollar question.

Lisa Levey, author of The Libra Solution: Shedding Excess and Redefining Success at Work and Home (Baudin Press, January 2012, $16), has spent nearly two decades studying work cultures within Fortune 500 companies that promote work/life balance and professional development. She shares her findings as a work/life balance scholar as well as her personal story of the day-to-day juggling act of being both a working professional and a mother.

The Libra Solution provides a much-needed resource for couples who want to participate fully in both the work and home arenas,” wrote Judi Casey, director of the WFRN. “It offers strategies, examples, inspiration, and encouragement to families about how to create satisfying work and meaningful family lives.”

Levey approaches both work and family responsibilities in less traditional, more flexible ways.

In contrast to the “work harder” ethic of Sarah Jessica Parker’s character, Levey suggests “work smarter” ways to:

(1)    Manage schedule overload.
(2)    Dial down unrealistic expectations.
(3)    Create a more satisfying way to work and to live.

Now there’s a to-do list I want to know more about!

Dragonfly Editorial project manager Amy Paradysz is a continual list-maker and overscheduler but wrote this blog in her pajamas. Is that balance?

Posted in Work-life balance | no comments »

Perplexed by the Pantone Color of the Year

Posted by: Alexis Nesbitt, Art Director, February 14th, 2012

17_1463_tangerine_tango1I was recently alerted to the new Pantone Color of the Year: Tangerine Tango.

I’m always interested—and admittedly, often baffled—by Pantone’s choice. Sometimes it makes perfect sense: turquoise was Color of the Year in 2010, and shades of aqua have dominated decorating magazines and catalogs ever since. Turquoise was obviously a prescient pick.

This year, however, I’m having a hard time figuring out what 2012’s honorary color even is. Pantone offers numerous products showcasing Tangerine Tango, but they are all are all very different shades of orange. There’s a mug, an iphone case, a messenger bag, and a journal, all of which range from tomato red to an almost peachy shade. Even the official fabric swatch and the chip don’t match. And none of them match the graphics on the site.

For a standard-bearer, Pantone should pay a bit more attention to color match. As it is, I can’t even say if I like Tangerine Tango. See the elusive Color of the Year here:
http://www.pantone.com/pages/pantone/category.aspx?ca=88

Alexis Nesbitt is Dragonfly’s Art Director. She is the recipient of numerous ADDY, Marcom, and Hermes Creative Awards, including for her identity for Dragonfly.

Posted in Design | no comments »

Do you speak Android?

Posted by: Amy Paradysz, Senior Editor, February 14th, 2012

Robot with questionMy cat chews through charger cords. On my most recent visit to the local Verizon store to buy a replacement, I discovered that Verizon hosts free workshops on Android basics for their customers.

This 1 1/2-hour workshop got me pumped up about all the things I didn’t know how to do or didn’t know I could do with my tablet. I’d been using it to check email and the Dragonfly project calendar (and as an alarm clock). But it’s a camera, an e-reader (no need for a Kindle!), a music player, and a GPS. I can open Microsoft Office files, store contacts, and play Angry Birds.

I was the only person at the workshop who had a tablet rather than a smart phone, but the interfaces are so similar that I was able to follow along. Actually, my 11-year-old did, too.

If you, too, are underusing technology because you need a human to walk you through it, check out whether your phone store hosts workshops for the technologically challenged.

Amy Paradysz uses her tablet to keep up with Dragonfly editing requests when she is away from her desk. And she uses Bitter Apple to keep her cat from eating the charger cord.

Posted in Technology and communications | no comments »

What kind of editor are you?

Posted by: Samantha Enslen, president and senior editor, February 7th, 2012

big-lolaDragonfly recently acquired a new dog: Lola, an adorable Schnauzer-Poodle-terrier mix from our local shelter. Lola came into the shelter as a stray, with a broken pelvis and a mean case of ear mites. She’s been with us three weeks and is healing nicely. She’s also well on the way to winning the Sweetest Dog of the Decade Award.

Often, when we tell people that our dog’s name is Lola, they start singing. And we’ve realized that their song choice represents a kind of canine Myers-Briggs.

Want some insight into your personality? Stare into Lola’s eyes, open your mouth, and see what song comes out.

“Her name was Lola / she was a showgirl.” That’s right, the opening lines from Barry Manilow’s “Copacabana.” If you’re singing this song, you bring fun to every document you edit. Who cares if you work in a boring profession – that doesn’t mean you have to be boring! Perhaps your edition of the AMA Manual of Style is tabbed with rainbow-colored Post-It Notes. Perhaps you served “Banana Split Infinitives” at your last party. Or perhaps you take your afternoon tea with lemon and milk. However technical your copy, you bring it to life with fun.

“Well I’m not dumb but I can’t understand / Why she walked like a woman and talked like a man / Oh my Lola, Lo-lo-lo-lo-Lola.” Yes, it’s the other Lola, penned by the Kinks’ Ray Davies. If you started singing this, chances are you’re an editor who lives on the edge. Maybe you believe in letting authors mix metaphors or use they with singular antecedents. And maybe you’re not afraid to make style decisions that buck Chicago and Garner. Either way, your independent approach can breathe new life into the driest of copy.

“Whatever Lola wants, Lola gets.” If you’re belting out this showtune from Damn Yankees, you’re probably a conservative copyeditor who insists on traditional style and usage. Allow “since” in place of “because?” Not unless you intend a temporal meaning, buddy. Allow the parts to comprise the whole? Forget about it. Your devotion to the highest editorial standards may annoy some people, but you make their writing shine like nobody’s business.

“I know each song and can sing them all!” If you’re making this choice, chances are you’re an editorial dream team in and of yourself. You likely use Chicago during the day, then turn to AMA or even APA for weekend projects. You’re not afraid to tackle technical documentation one minute and marketing copy the next. You might even edit general nonfiction or teen lit on the side, just for fun.

“I don’t know any of these songs. What are you talking about?” Oh, dear. If you made this choice, you probably need to sign up for remedial grammar and basic composition. Please contact a community college near you.

Samantha Enslen runs Dragonfly Editorial. And just for the record, she is not slamming community colleges. She thinks they’re great.

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Posted in Copyediting, Freelance editing | no comments »

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